I. Môn giảng dạy:

1. Thương mại điện tử (E-commerce)

2. Chiến lược kinh doanh TMĐT (E-commece Strategy)

3. E-marketing

4. Kinh doanh thông minh (Business Intelligence)

II. Hướng nghiên cứu:

1. Business analytics, Big Data Analytics, time series and forecast
2. Artificial Intelligence (AI) in Finance and Business
3. Digital Transformation and Data-driven Decision Making

III. Đề tài nghiên cứu khoa học:

1. Xây dựng mô hình TMDT tại khu đô thị DHQG-HCM
2. Phát triển hệ thống tra cứu từ điển chuyên ngành HTTTQL và TMĐT
3. Xây dựng hệ thống e-learning có tích hợp chức năng đánh giá từ học viên trong đào tạo về lĩnh vực ERP
4. Thiết kế mô hình khai phá ý kiến người dùng từ dữ liệu văn bản trên dịch vụ mạng xã hội trong lĩnh vực fastfood
5. Xây dựng Hệ quản trị nhân sự theo mô hình SaaS trên nền tảng điện toán đám mây cho Doanh nghiệp vừa và nhỏ ở Việt Nam
6. Phát triển ứng dụng smarthome với IoTs
7. Phân tích dữ liệu trung tâm kinh tế tài chính với R
8. Bộ công cụ thu thập và phân tích dữ liệu mạng xã hội trực tuyến

IV. Công trình công bố:

(a) Papers:

1. Jong-Hwa Lee, Hoanhsu Le & Hyun-Kyu Lee, “Research on Methods for Processing Nonstandard Korean Words on Social Network Services,” Journal of the Korea Industrial Information Systems Research, Vol. 21, No. 3, 2016, pp. 35–45.

2. Hoanhsu Le, Jong-Hwa Lee & Hyun-Kyu Lee, “Design Hybrid Models for Opinion Mining on Vietnamese Social Media Text Data,” The Journal of Internet Electronic Commerce Research, Vol. 16, No. 2, 2016, pp. 231–255.

3. Hoanhsu Le & Hyun-Kyu Lee, “A Competitive Analysis of Coffee Franchise Brands on Social Media Using Big Data,” The Journal of Internet Electronic Commerce Research, Vol. 15, No. 5, 2015, pp. 17-29.

4. Jong-Hwa Lee, Hoanh-Su Le & Hyun-Kyu Lee, “A Study on Customer Reviews about Domestic and Imported Clothes Products through Opinion Mining”, The Journal of Internet Electronic Commerce Research, Vol. 15, No. 3, 2015, pp. 223-234.

5. Hoanhsu Le, Jong-Hwa Lee & Hyun-Kyu Lee, “Purchase Process Aspect-based Opinion Mining,” The Journal of Internet Electronic Commerce Research, Vol. 15, No.2, 2015, pp. 15-28.

6. Hoanhsu Le & Hyun-Kyu Lee, “Exploring Relationship Between Social ICT Issues and Academic Research Interests Through Text Mining Analysis,” The Journal of Internet Electronic Commerce Research, Vol. 14, No.5, 2014, pp. 161-180.

7. Hoanhsu Le, Jong-Hwa Lee & Hyun-Kyu Lee, “Exploring Current Research Topics and Trends based on the Keywords Analysis in the Leading Information Systems Journals,” The Journal of Internet Electronic Commerce Research, Vol. 14, No.2, 2014, pp. 161-180.

8. Hoanhsu Le, Nguyen Manh Tuan & Hyun-Kyu Lee, “Motivations Triggering Electronic Word of Mouth Intention: A Study for E-Learning Websites in Vietnam,” The Korean Business Education Review, Vol. 83, 2014, pp. 97-123.

(b) Proceedings in Conferences and Presentations:

1 Hoanh-Su Le, Jong-Hwa Lee & Hyun-Kyu Lee, “Hotel Services Preferences Across Cultures: A case study on applying opinion mining on Vietnamese and American online reviews,” Proceedings on 16th International Conference on IT Applications and Management,KMIS, Busan City, S. Korea, Jun 23-24, 2016.

2 Hoanh-Su Le, Jong-Hwa Lee & Hyun-Kyu Lee, “Applying machine learning to classify sentiment text for Vietnamese language on social network data,” 2016 Fall Conference on reating a digital convergence and innovative business models, KIECA & KISS, Jeju City, S. Korea, Apr 21-23, 2016.

3 Hoanh-Su Le, Jong-Hwa Lee & Hyun-Kyu Lee, “Designing a multi-linguistic text mining framework for evaluating customer responses in social network marketing,” Proceedings on The 16th Asia Pacific Industrial Engineering and Management Systems Conference, Ho Chi Minh City, Vietnam, Dec 11-15, 2015.

4 Hoanh-Su Le, Jong-Hwa Lee & Hyun-Kyu Lee, “Applying machine learning to classify sentiment text for Vietnamese language on social network data,” 2015 Fall Conference on ICT Integrated Innovation, KAIS & KISS, Seoul City, S. Korea, Nov 21-22, 2015.

5 Hoanh-Su Le, Jong-Hwa Lee & Hyun-Kyu Lee, “Designing an integrated text mining framework for evaluating cross-cultural and multi-lingual customer responses in social network marketing,” 2015 Fall Conference on The Roles of Innovation City and Creative Economy Centric, Korean Academic Society of Business Administration, Yeosu City, S. Korea, Aug 15-18, 2015.

6 Jong-Hwa Lee, Hoanh-Su Le & Hyun-Kyu Lee, “A Research on Processing of Non-standard Korean text on Social Network Services via Smart mining,” 2015 Fall Conference on The Roles of Creative ICT for Integration Services, KIECA, Busan city, S. Korea, Oct 23-24, 2015.

7 Hoanh-Su Le, Jong-Hwa Lee & Hyun-Kyu Lee, “Big data and Social Media Competitive Analysis: A research on coffee Brands in Korea,” 2015 Summer Conference on IT for Hybrid Services, KIECA, KAIS & KIISS, Busan city, S. Korea, May 29-30, 2015.

8 Hoanh-Su Le & Hyun-Kyu Lee, “Exploring reporting topics and trends in mobile communications environment via text mining E-newspaper and research articles,” 2014 Fall Conferences on Creative Economy and Smart ICT Convergence, KIECA & KSIS, Jinju City, S. Korea, Nov 13-14, 2014.

9 Jong-Hwa Lee, Hoanh-Su Le & Hyun-Kyu Lee, “Text mining algorithms with R index-programming,” 2014 Fall Conferences on Implementation strategy for CSV with Smart IT, KAIS, Busan city, S. Korea, Nov 28-29, 2014.

10 Hoanh-Su Le & Hyun-Kyu Lee, “Research keywords analysis in the Leading Information System Journals,” 2014 Spring Conference on ICT based Creative Economy and Convergence Service for realistic Media, KIECA & KAIS, Kyongju city, S. Korea, May 23-24, 2014.

11 Hoanh-Su Le, Manh-Tuan Nguyen & Hyun-Kyu Lee, “Motivations triggering electronic word‐of‐mouth intention,” 2013 Spring Conference on Creative and Smart ICT of Society, KIECA, Busan city, S. Korea, Oct 25-26, 2013.

(c) Awards

1. Full scholarship for PhD program, sponsored by Korean Government, 2013

2. Best Paper Award, awarded by Korean Internet and E-commerce Associations, 2014

3. Excellent Paper Award, awarded by Korean Society of Information Systems and Korean Internet and E-commerce Associations, 2015.

4. Best Paper Award, awarded by Korean Society of Management Information Systems, 2016

5. Excellent Academic Achievement as a Korean Government Scholarship Program Scholars, awarded by National Institute for International Education, Korean Ministry of Education, 2015.

V. Giáo trình biên soạn:

1. Co-author, Introduction to E-commerce, Vietnam National University HCMC Publishing House, 2015

2. Co-author, Data mining and applications, Vietnam National University HCMC Publishing House, 2016

3. Chief-author, Big Data and Applications, Vietnam National University HCMC Publishing House, 2017.

Thông Tin Giảng Viên

Lê Hoành Sử